uk

Why does Instagram work?

by Graham Brown on September 2, 2011

Instagram CEO Kevin Systrom mobileYouth likes Instagram because it focuses on enhancing the social not the technological experience – and that’s why Cashless Innovators and Hipsters alike love it. Systrom thinks that Instagram has done a good job of providing filters for users to “modify and improve” their photos, but accepts there are many free [...]

New data from Ofcom suggests UK teenagers ditching TV and books for their smartphones

by Freddie on August 4, 2011

The most recent communications market report released by Ofcom for the UK tells us that 47% of teenagers (12-15) in the UK own a smartphone compared to 27% of adults. This comes as no surprise as the mobileYouth 2010 report already pointed out that the smartphone market was being driven by youth mobile owners globally.

Trend: BBM vs SMS (Will youth switch?)

April 25, 2011

Original article posted in the FT By Tim Bradshaw in London Instant messaging applications for mobile devices, such as BlackBerry Messenger, are becoming so popular that use of text messages by 15-24 year olds will fall by a fifth in many large markets including the UK, analysts predict. Mobile Youth, a consultancy, forecasts that text, [...]

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Hey Nokia! Remember Me?

June 24, 2010

A new Youth Research Partners presentation by Graham Brown: Featuring insights from UK, USA, China, Finland, Turkey, Spain, Indonesia and Malaysia

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7 key trends in youth marketing

March 26, 2008

Key Trends in Youth Marketing edited by author Graham Brown. If you’re interested in Youth Marketing, also check out our 7 laws of Youth Marketing. Have you read the Youth Marketing Handbook yet? Students: Training opportunities available at the Youth Marketing Academy The fitness landscape that determines success in marketing to young consumers is changing. [...]

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25% growth in UK text messaging in 2007

November 12, 2007

Figures released last week show that 4,825 billion text messages were sent in the UK along during September 2007, an average of over 1,2 billion messages every week.   The figures show a 25% increase compared to 2006 and has caused the industry to revise it annual predicted total figure from 48bn to 52bn messages in 2007.  

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