by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #6) If you want to change your results, change your measurements 7) Sustainable brands ignore common sense - the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing what works - [...] [...more]
by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #5) Challenge your internal language 6) If you want to change your results, change your measurements Ultimately it all comes down to Your choice of metric. I’ve been a long time proponent of integrating long term business metrics alongside [...] [...more]
by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #4) Make the internal business case for youth 5) Challenge your internal language. Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages. See this post by Dave Knox from [...] [...more]
by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #3) Build a dialogue using the right channels 4) Make the internal business case for youth “We’re not a youth brand!” is the classic statement of disconnect. As the BBC strives to find mid teen programming to keep their [...] [...more]
I’m a big fan of Seth Godin, you probably know already (I’ve already blogged down the line about The Dip). I borrowed one of his riffs earlier when I blogged about Sliced Bread and why we need to challenge the received wisdom. Godin was the first author to switch me on to the idea of [...] [...more]
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