This episode’s guest is Mark Sperling, action sports and youth marketing specialist @ Group Y. Graham talked to Mark about what exactly brands need to do to enter into the action sports scene and make a lasting impact, the players involved in making it happen and the commitment that needs to come from all angles. [...]
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This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China: Youth Culture in China – Radio Interview Lisa Li Yi of ChinaYouthology and Kevin Lee of GenYChina. Following on from our earlier interview with John Solomon from enoVate in China discussing grass [...]
We are a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing. We publish the annual mobileYouth report and conduct bespoke research projects. We also build bridges between the marketing world and youth (see the Youth Marketing Academy)
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