Upstart Radio by Graham Brown
This week featuring Ian Stewart – Asia’s leading youth marketer with a career spanning 20 years of insights with Friendster, MTV and Coke.
When you want to know about youth trends in Asia you speak to Ian Stewart. I’ve been tracking his work since his days at MTV when he produced superb [...]
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UPSTART RADIO 14
(This is an audio interview. Listen online)
Prepare yourself for a 101 on What they don’t teach youth marketers at Business School from one of our generations leading brand pioneers Peter Van Stolk.
This is part one of a two-part series. Part two tomorrow.
* “People care about Jones because it’s theirs”
* “The reason why people [...]
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This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
Youth Culture in China – Radio Interview
Lisa Li Yi of ChinaYouthology and Kevin Lee of GenYChina.
Following on from our earlier interview with John Solomon from enoVate in China discussing grass roots and partnership [...]
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Upstart Radio by Graham Brown
If you want to see both sides of the coin when it comes to connecting with customers, Victor Nguyen Long from acclaimed agency 72 and Sunny probably knows more than most having worked with both Red Bull and Coke in his previous lives. Brands & people featured in this episode [...]
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This week we’re focusing on Boost Mobile and its competitors. We like Boost here @ mobileYouth but it’s not all coming up roses. Before we launch into the radio, check out the caveat from Josh (no not that Josh, but Josh from What Youth Think) delivers an honest review on Boost – “it sucks!” he [...]
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