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Trend – Content vs Context: Youth Marketing Handbook Chapter 1

by Graham Brown on August 2, 2011

You can now access short bites from our Youth Marketing Handbook in the form of individual chapters. This week, we’re revisiting Context (see earlier post on Context) and focusing on the shift from Content to Context. What does this mean to youth marketers? We sometimes use Lego bricks in client presentations to illustrate the difference [...]

The 2011 Mobile Youth Workshop for SonyEricsson (Download)

by Graham Brown on June 1, 2011

To discuss the details and finding of this workshop with mobileYouth contact us here (mobileYouth) The 2011 Youth and Mobile Culture Workshop Sony Ericsson View more presentations from Graham Brown (mobileYouth)

BBM vs SMS – the story told by Asian youth

May 6, 2011

We’re revisiting the BBM vs SMS debate again today. Recently we were quoted in the FT on “Instant Messaging to Hit SMS”, a story which featured in a Daily Mail article here. mobileYouth’s Asian team head Ghani Kunto took us deeper into the story by allowing youth to share with us their point of view [...]

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New Presentation: Fanspotting

April 30, 2011

Part of the 101 Trends Series by mobileYouth We’ve spent our whole marketing careers trying to be liked by customers…when all along we ignored the inconvenient truth of the fans who already loved us. The fanspotting model is based on 3 simple questions: 1. Who are they? 2. What do they love? 3. How do [...]

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MobileYouth 2011 Tour

January 19, 2011

Hi everyone, we’ve just released an updated itinerary for our 2011 tour. We’ll be visiting 27 cities during 2011 to present at conferences, meet clients, conduct primary research and shoot video for mobileYouth.tv. You can catch up on the latest itinerary here. If you want to get involved, contact us.

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Mobile Youth TV #2: Loyalty and Churn

August 30, 2010

This week we are looking at how AT&T, Sprint Nextel and Verizon are fighting consumer churn. Annualized youth churn rates across the 65 markets covered in the mobileYouth report average just over 30%. That means one in 3 youth accounts are switching or deactivating every year – an attrition cost that totals billions of lost dollars for service providers. See how the top 3 US operators are dealing with this issue and find out which method is the most effective.

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mobileYouth Asia

March 22, 2010

We’ve made our first hire in Asia – say hello to Bernard Hor – Head of Asia for mobileYouth and What Youth Think. Bernard brings with him a wealth of experience working with on-ground student activation plans with clients such as Durex and the Malaysian Government at Summer Sands. He will be based out of [...]

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mobileYouth – new US Office

February 4, 2010

If you’ve been following our fortunes, you know we’re expanding. Our US office opens next week to combine with a new hire Ben Leis We’re setting up in the US to better serve our Americas clients and co-ordinate on our Young Ideas Salons in Chicago, Toronto, New York and LA. More to follow

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Latest Youth Marketing Statistics Friday 5th June

June 5, 2009

* How to get youth interested in personal finance? (Threebillion) * Mobile Marketing – now and in the future (Slideshare) * Why tech companies must be 1st in their market or find a new market. The case for handset profits (TechCrunch) * US mobile internet up by over third, but China still heavyweight (MarketingCharts) * [...]

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Teenagers want substance over style from their phones

November 21, 2007

A new U.S. online survey titled Teen Topix has released the results of their study on young consumers aged 13-17 years and their mobile phone preferences and behaviour. When question on the key benefits of their mobile phones it was not surprising that ‘convenience’ comes out top with 77% claiming that the ‘convenience of being [...]

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