On August 25, 2009,
in Upstart Radio,
by Graham Brown
Upstart Radio by Graham Brown
Following on our conversation last week about Red Bull and Coke with 72 and Sunny’s Victor Nguyen Long, we’re hot on the pursuit of brands that made it big through growing a grass roots movement.
ESPN X Games is a great example of a building a grass roots movement for youth brands [...]
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On August 18, 2009,
in Upstart Radio,
by Graham Brown
Upstart Radio by Graham Brown
If you want to see both sides of the coin when it comes to connecting with customers, Victor Nguyen Long from acclaimed agency 72 and Sunny probably knows more than most having worked with both Red Bull and Coke in his previous lives. Brands & people featured in this episode [...]
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