On November 21, 2008,
in Great Youth Brands, features,
by Graham Brown
If you want to see how youth marketing will look in 5 years time, look no further than these inspirational examples.
Summary: Why should you consider social values?
1) Direct marketing (especially display advertising) is less effective with youth
2) To engage youth you need to create
3) Youth are increasingly buying brands as a result of their associate [...]
