vodafone

Youth Mobile Usage: Infographic

by Graham Brown on November 3, 2011

Interesting composition by JIWire (see link below) called “How the millenial generation uses mobile” to add to the growing number of infographics about youth mobile usage. This data is a useful add to any presentation. While data is important to marketing and product related decisions for mobile companies we are increasingly operating in an era [...]

Idea Factory: The story of Vodafone Australia, Generation O and reducing youth churn

by Freddie on May 17, 2011

Vodafone Australia saw a mass exodus of subscribers as a result of poor service. What were the behavioral drivers that caused people switch? What can we learn from this and what steps is Vodafone Australia taking to fix the issue? Also what else could Vodafone Australia do to create positive influence? Find out in the first slidecast from mobileYouth Idea Factory.

How can MTV regain its mobile crown?

November 20, 2008

The reception at MTV Viacom headquarters off Oxford Street in London tells an interesting story. The Berlin Wall As you enter you’re greated by a seminal piece of photography – 2 East German guards standing in uniform atop the Berlin Wall. It’s 1989 and the younger guard is holding, as a symbol of arrival, an [...]

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Law 7 – Ignore common sense: mobileYouth.org’s 7 laws of youth marketing

November 1, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #6) If you want to change your results, change your measurements 7) Sustainable brands ignore common sense – the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing [...]

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Law 6 – If you want to change the results, change the metrics: mobileYouth.org’s 7 laws of youth marketing

October 31, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #5) Challenge your internal language 6) If you want to change your results, change your measurements Ultimately it all comes down to Your choice of metric. I’ve been a long time proponent of integrating long [...]

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Law 5 – Challenge your internal language: mobileYouth.org’s 7 laws of youth marketing

October 30, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #4) Make the internal business case for youth 5) Challenge your internal language. Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages. See this [...]

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Law 4 – Make the internal business case for youth: mobileYouth.org’s 7 laws of youth marketing

October 29, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #3) Build a dialogue using the right channels 4) Make the internal business case for youth “We’re not a youth brand!” is the classic statement of disconnect. As the BBC strives to find mid teen [...]

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Great Brands, Uncommon Sense and Communication with Youth (EA)

October 27, 2008

by Graham Brown Youth marketing is always redefining the parameters of what is acceptable. Bright individuals will always push the envelope however there will always be a marcomms department to keep them in check. That was one of the themes of my recent presentation to Vodafone on Youth, Loyalty and Trust and follows on from [...]

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The Meatball Sundae – how modern youth marketing so often gets it wrong by Graham Brown

October 23, 2008

I’m a big fan of Seth Godin, you probably know already (I’ve already blogged down the line about The Dip). I borrowed one of his riffs earlier when I blogged about Sliced Bread and why we need to challenge the received wisdom. Godin was the first author to switch me on to the idea of [...]

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Mobile Youth Presentation to Vodafone by MobileYouth.org featuring trust, loyalty, net promoter score

October 21, 2008

Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem [...]

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