Web2 | mobileYouth - youth marketing mobile culture research

Law 7 - Ignore common sense: mobileYouth.org’s 7 laws of youth marketing

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #6) If you want to change your results, change your measurements 7) Sustainable brands ignore common sense - the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing what works - [...] [...more]

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Law 6 - If you want to change the results, change the metrics: mobileYouth.org’s 7 laws of youth marketing

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #5) Challenge your internal language 6) If you want to change your results, change your measurements Ultimately it all comes down to Your choice of metric. I’ve been a long time proponent of integrating long term business metrics alongside [...] [...more]

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Law 5 - Challenge your internal language: mobileYouth.org’s 7 laws of youth marketing

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #4) Make the internal business case for youth 5) Challenge your internal language. Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages. See this post by Dave Knox from [...] [...more]

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Law 4 - Make the internal business case for youth: mobileYouth.org’s 7 laws of youth marketing

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #3) Build a dialogue using the right channels 4) Make the internal business case for youth “We’re not a youth brand!” is the classic statement of disconnect. As the BBC strives to find mid teen programming to keep their [...] [...more]

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What is “Free G”?

“Free G” - not “3G”. We are talking about mobile’s role as a relationship not a sales channel for young consumers. The money made from mobile will not be made from selling content on the mobile phone but by the cross-selling of other goods and services as a result of generating a strong relationship with the [...] [...more]