* Mobile Collaboration and Tribing (180360720)
* Report: Gen Y Wants TV to Get More Social (Barking Robot)
* Word of Mouth: Millennials Talk About Social Media (Millennial Marketing)
* Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research (trendsspotting)
* Rapid Growth In Social Networking Worldwide (hypebot)
* Our Side Of The Screen: [...]
* Mobile Collaboration and Tribing (180360720)
* Report: Gen Y Wants TV to Get More Social (Barking Robot)
* Word of Mouth: Millennials Talk About Social Media (Millennial Marketing)
* Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research (Trendsspotting)
* Rapid Growth In Social Networking Worldwide (hypebot)
* Our Side Of The Screen: [...]
* Report: Gen Y Wants TV to Get More Social (Barking Robot)
* Word of Mouth: Millennials Talk About Social Media (Millennial Marketing)
* Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research (Trendsspotting)
* Rapid Growth In Social Networking Worldwide (hypebot)
* Our Side Of The Screen: Skittles’ Site Corrals Social Buzz [...]
* Two interesting reads: crowdsourcing and spreadable media (stickywood)
* Hearing Millennial Voices: Gen Y Marketing Bloggers (Millennial Marketing)
* China Youthology research on SNS in China – preface and sociality on SNS (chinayouthology)
* Presentation: Word of Mouth Landscape in China (mobinode)
* Burson survey analyzes ‘youth-fluentials’ (prweekus)
* Marketers to Millennials: To Text or Not to Text? (Millennial [...]
* Presentation: Word of Mouth Lanscape in China (China Web 2.0)
* Burson survey analyzes youth-fluentials’ – PRWeek US (PR Week)
* Marketers to Millennials: To Text or Not to Text? (Millennial Marketing)
* Exclusiveness to Drive Twitter Usage (Another Advertising Wanker)
* My Closing Thoughts On Net Promoter (Customer Experience Matters)
* Tech purchases increasingly influenced by consumer-generated media, [...]
* (Exclusive) Uniqlo – Ask your customers ! (TRENDBIRD)
* Apple rolls out star-studded music tutorials (Springwise)
* Nike Realizes a Brand Advocate (Gen-Y+YouthCultureMarketing)
* Traditional Media Sparks Web Searches for 84% of Digital Influencers (MarketingCharts)
* Nine in 10 Shoppers Steer Clear of E-Tailers with Bad Reviews (MarketingCharts)
* ‘Digital Influencers’ Get Info from Magazines, TV First (AdvertisingAge)
* Small [...]
* ‘Digital Influencers’ Get Info from Magazines, TV First (Advertising Age)
* Small Group Influences Masses in Personal Finance WOM (MarketingCharts)
* Johannesburg conference showcases African bottom-up innovation in mobile phone use (Putting people first)
* That 80% of Sales Comes from Some 2% of Buyers (Advertising Age)
* How Apple, Others Have Cultivated Religious Followings (Advertising Age)
* 150 [...]
* Facebook Connect Set To Expand; Includes Discovery, Digg, Hulu and Others (Paidcontent)
* Guitar Hero Bike Hero Video Rocks, Great WOM Example (Collective Conversation)
* Influence in User Reviews (Buzz & Viral Marketing Agency)
* Online Reviews Second Only to Word-of-Mouth in Purchase Influence (MarketinCharts)
* NoLimit Apps Show Gifting Can Still Go Viral (Inside Facebook)
* MediaPost Publications [...]
New Nielsen data shows Word of Mouth by far the largest single influencer of purchasing decisions. Relying on word-of-mouth is also culturally specific, so bear this in mind when targeting local youth segments. For example, consumers in Hong Kong were most influenced by WoM, whereas the Danes were the least.
Top Five/Bottom Five – to rely [...]
Red Bull have known for some time know how effective peer based recommendation and partnerships with student ambassadors can be. It’s a strategy that isn’t limited to FMCG products.
Airline JetBlue is also trying its hand at leaning on the power of the campus. JetBlue recently launched a programme to promote its cheap fares to college [...]
