word of mouth

Using a Fan’s Influence to Drive more Customers to your Brand.

by bradb on March 11, 2011

Download the Ebook Find out more in our Free Ebook Download: Influence What is a Fan? A Fan is your brand’s word of mouth warrior in the youth mobile culture.  Fans are the mobile customers who tell the world about the awesomeness of your product.  Their influence plays a major role in what drives customers [...]

From Share of Market to Share of Customer

by Graham Brown on February 21, 2011

Mobile’s Next Growth Story A lot of talk is dedicated to “engaging youth” yet what exactly is engagement and what does it mean to us in marketing and product development? Arjun Gupta, 21 from New Delhi empties his pockets to show off 3 mobile phones. That doesn’t include the Blackberry Javelin he carries conspicuously in [...]

Youth and Word of Mouth 24 April 09

April 24, 2009

* Mobile Collaboration and Tribing (180360720) * Report: Gen Y Wants TV to Get More Social (Barking Robot) * Word of Mouth: Millennials Talk About Social Media (Millennial Marketing) * Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research (Trendsspotting) * Rapid Growth In Social Networking Worldwide (hypebot) * [...]

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10 Articles on Word of Mouth 26 Jan 09

January 26, 2009

* (Exclusive) Uniqlo – Ask your customers ! (TRENDBIRD) * Apple rolls out star-studded music tutorials (Springwise) * Nike Realizes a Brand Advocate (Gen-Y+YouthCultureMarketing) * Traditional Media Sparks Web Searches for 84% of Digital Influencers (MarketingCharts) * Nine in 10 Shoppers Steer Clear of E-Tailers with Bad Reviews (MarketingCharts) * ‘Digital Influencers’ Get Info from [...]

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10 Articles on Word of Mouth 05 Jan 09

January 5, 2009

* ‘Digital Influencers’ Get Info from Magazines, TV First (Advertising Age) * Small Group Influences Masses in Personal Finance WOM (MarketingCharts) * Johannesburg conference showcases African bottom-up innovation in mobile phone use (Putting people first) * That 80% of Sales Comes from Some 2% of Buyers (Advertising Age) * How Apple, Others Have Cultivated Religious [...]

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10 Articles on Youth and Word of Mouth

December 15, 2008

* Facebook Connect Set To Expand; Includes Discovery, Digg, Hulu and Others (Paidcontent) * Guitar Hero Bike Hero Video Rocks, Great WOM Example (Collective Conversation) * Influence in User Reviews (Buzz & Viral Marketing Agency) * Online Reviews Second Only to Word-of-Mouth in Purchase Influence (MarketinCharts) * NoLimit Apps Show Gifting Can Still Go Viral [...]

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New Word of Mouth statistics

November 19, 2007

New Nielsen data shows Word of Mouth by far the largest single influencer of purchasing decisions. Relying on word-of-mouth is also culturally specific, so bear this in mind when targeting local youth segments. For example, consumers in Hong Kong were most influenced by WoM, whereas the Danes were the least. Top Five/Bottom Five – to [...]

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JetBlue and using “off-line widgets” (i.e. students) in marketing to youth

November 16, 2007

Red Bull have known for some time know how effective peer based recommendation and partnerships with student ambassadors can be. It’s a strategy that isn’t limited to FMCG products. Airline JetBlue is also trying its hand at leaning on the power of the campus. JetBlue recently launched a programme to promote its cheap fares to [...]

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