I could talk about the mobileYouth workout we held in May 2008, but I wouldn’t be able to out-do the superb post by Claude Florin at HP over on his Innovative Communications blog. Claude pretty much summarizes the key themes of the day: Monetizing free-content with new business models User profiling driving relevance and protecting privacy Trusted social dialogue [...] [...more]
We are pleased to announce latest details of our 2nd mobileYouth workout May 1st-2nd 2008 in London UK. 1 day conference + option 1/2 day training seminar A unique experience to workout solutions to the challenges facing technology companies developing products for, marketing to and building dialogue with young consumers How do we use mobile within the marketing [...] [...more]
Not “killer applications” it seems (whatever they are anyway), or even web2.0. Feedback from the mobileYouth workout in London 2007 provided some interesting insights into the mind of the young consumer today: 1) Forget technology for a minute, customer service is your best youth marketing strategy. At the top of the list, youth want customer service. They [...] [...more]
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