young people

mobileYouth around the world – weekly digest June 15, 2011

by Graham Brown on June 15, 2011

mobileYouth Asia LIVE!: Ice Cream & iPhones – A Cool Marketing Lesson for Mobile Companies What is it about Asians and our love for food? In Hong Kong, you’d see girls decked out in Gucci, standing in line to eat noodles from a street vendor. In Jakarta you’d see young people tripping over themselves to [...]

Trend: Churn is Social (Are industry ideas about loyalty wrong?)

by ghanik on May 25, 2011

Is there such a thing as loyalty when it comes to young people and mobile operators? What are the limitations of using price as a strategy to reduce churn? Can operators use influencers in a group to get the group to switch operators? What can operators learn from the young people in the Harajuku area [...]

The Death of Text?

April 26, 2011

Published in the Daily Mail Mobile text messaging could become extinct within a generation as millions of young people turn to other forms of electronic communication. [mobileYouth comments: we did not say "extinct" but as they say "don't let the facts get in the way of a good story"] Teenagers are increasingly using instant messaging [...]

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mobileYouth @ The American Marketing Association

February 15, 2011

Where would we be without SMS, BBM, Facebook and MP3s? Youth discovered them first. Find out what’s hot and what’s not in the Youth Mobile Age in this webcast presented by Graham Brown from mobileYouth. Mobile Youth tracks emerging trends and culture amongst young mobile consumers worldwide for clients from telecommunications and handset OEMs to [...]

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Join mobileYouth at the American Marketing Association Webcast

January 21, 2011

Meeting Description: Where would we be without SMS, BBM, Facebook and MP3s? Youth discovered them first. Find out what’s hot and what’s not in the Youth Mobile Age in this webcast presented by Graham Brown from mobileYouth. Mobile Youth tracks emerging trends and culture amongst young mobile consumers worldwide for clients from telecommunications and handset [...]

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