by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Introduction The Rise and Fall of Youth Brands What better to illustrate the failure of a youth brand than the prospects of Levi’s? You may remember the Nick Kamen adverts by BBDO in 1985/6 – he [...]
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We are a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing. We publish the annual mobileYouth report and conduct bespoke research projects. We also build bridges between the marketing world and youth (see the Youth Marketing Academy)
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