youth brands

Customers Are The Brand

by Graham Brown on May 17, 2010

The Berlin Wall fell in 1989 but for most agencies and brands the Cold War is alive and well. Find out how key youth brands are revolutionizing their approach to engaging customers and changing their marketing from telling stories about the brand to helping customers tell theirs. View the webinar Customers Are The Brand (live [...]

Cause and Connect:10 inspiring case studies how Youth Brands use good causes to sell

by Graham Brown on November 21, 2008

Need youth marketing speakers for your event? A global business development and knowledge share network for youth marketing and youth research agencies Key youth marketing recommendations for mobile companies Need powerpoint presentations on Youth Marketing and Mobile Trends? If you want to see how youth marketing will look in 5 years time, look no further [...]

Youth Trust – The 6 ways brands lose and abuse it

November 4, 2008

Trust Earned and Lost “Communication is not a function of technique but a function of trust” – Stephen R Covey Trust is earned never bought. It comes from years of doing rather than saying. Consider the Google brand as a trusted benchmark. However, trust is easily lost through complacency and the 6 ways illustrated below. [...]

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RedBull – Not a Drink but a Youth Brand with Uncommon Sense

October 14, 2008

Red Bull brand and marketing strategies are discussed in more detail in free-to-download ebook: the Youth Marketers Handbook Great thing about Red Bull is, whether you can stomach the taste or not, it’s doing something different about connecting with its consumers. Rather than investing heavily into technology or above the line marketing the brand marketing, [...]

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