Many youth marketers talk about immersing oneself in youth to really understand Generation Y but few do it on a regular basis. Nancy Lublin (1010Youth Award Nominee) on the other hand surrounds herself each day as she works one-on-one with teens and young adults at DoSomething.org, a not-for-profit that uses online methods to get [...]
Just got back from New York City after spending most of the weekend indoors shielded from a crazy rainstorm that left the city looking like an umbrella graveyard. On Tuesday morning I was speaking at the National College Media Convention in Times Square but on the Friday before I was able to meet up with [...]
On this episode of MobileYouth TV we talk with 1010Youth Award nominee Lisa Griffiths of Apathy is Boring, the Canadian grassroots movement to get young people involved in the democratic process through the use of technology and arts. They kicked off their first national “Get out the Youth Vote” campaign during the 2004 Federal [...]
In this week’s webcast we take a look at three great examples of online communities that bring together passionate consumers with shared interests or beachheads. The Monster Army boasts of over 1 Million extreme sportsters, The VSPink Nation will soon be celebrating their one-year anniversary with nearly 1 million fashion loving females, and Threadless [...]
On this episode of mobileYouth TV I speak with another 1010Youth Nominee, BJ Birtwell of Gen Y Marketing group, Armory Marketing. BJ discusses the trying process of educating brands on the Gen Y market and shifting their mindsets away from the traditional marketing approaches once used with Boomers. He helps identify the Gen [...]
Recently I spoke with 1010Youth Award nominee Ben Smithee of Gen Y and Millennial research company Spych Research. After the interview I kept thinking wow that guy is passionate about youth research. He’s passionate because he understands the role research plays in the development of products and services that fill a need in [...]
Welcome to the Global Youth Alert! The first installment in a series that highlights a particular youth trend or news story from around the world. In this episode, Youth Research Partner Bernard Hor of Summer Sands in Kuala Lumpur Malaysia identifies a perfect real world example of what we have been preaching about for the [...]
By Graham D Brown
Your biggest challenge today as a marketer isn’t asking “how do we engage youth?” but asking “how do we remove the internal barriers that prevent us engaging youth?”. Your biggest sale is the internal one and your competitor your own organization.
Advance apologies for its use but I will mention the C-Word.
The C [...]
by Graham D Brown
Let’s face it – UA ain’t nearly as cool as it should be
Building a brand takes time. The best brands have done it one customer at a time by focusing on share of customer over share of market. Many of the best case studies can be found in markets where the premium [...]
You spent your whole marketing career trying to make your customers like you but overlooked the inconvenient truth that somewhere out there was a group of fans who already loved you.
If you’re going to Boil the Ocean, make sure you have plenty of gas.
Building the passion center means breaking the cycle of hand-to-mouth in which [...]
