Vodafone Australia saw a mass exodus of subscribers as a result of poor service. What were the behavioral drivers that caused people switch? What can we learn from this and what steps is Vodafone Australia taking to fix the issue? Also what else could Vodafone Australia do to create positive influence? Find out in the first slidecast from mobileYouth Idea Factory.
About mobileYouth®
We are a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing. We publish the annual mobileYouth report and conduct bespoke research projects. We also build bridges between the marketing world and youth (see the Youth Marketing Academy)
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