We focus on youth marketing - but who influences us? We’ve been writing and researching youth marketing and mobile trends since back in 2001 when we started mobileYouth. So, looking foward, here are our most highly recommended youth marketing blogs who continue to influence our writing. Add these blogs to your feeder list! (in alphabetical order) Our [...] [...more]
In 1963, agency BBDO introduced a radically new concept to the field of youth marketing - lifestyle. Join the conversation on Twitter The slogan “Come alive! You’re in the Pepsi Generation” and Pepsi’s self-proclamation as “The choice of a new generation” not only struck a resonant chord with the increasingly socially mobile and affluent youth demographic [...] [...more]
Older customers = more $$$ (today) “Some of us believe in the man upstairs, all of us believe in sticking it for the man downstairs” - proclaims the intro to a recent Harley Davidson campaign. Thoughts on The Harley Affect? Join the conversation on Twitter Graham Brown Harley Davidson BARCELONA Problem is, most of Harley Davidson’s customers [...] [...more]
OK, if you can forget the taurine issue for a minute - you’ll see that Red Bull are the gold standard of youth marketing. What is it that Red Bull does right? * 1) With few exceptions, Red Bull doesn’t taint its brand with overt direct marketing employed by its rivals. It’s not common sense, but then [...] [...more]
If you want to see how youth marketing will look in 5 years time, look no further than these inspirational examples. Summary: Why should you consider social values? 1) Direct marketing (especially display advertising) is less effective with youth 2) To engage youth you need to create 3) Youth are increasingly buying brands as a result of their associate [...] [...more]
Marketing is no longer something you do to youth, but something you do with them (mobileYouth report 2008) Step out the ivory tower a minute, forget direct marketing or social media and take a look at the world of the young consumer and, importantly, what works. Take a look at what youth are actually saying about [...] [...more]
Excerpts from the full 76 slide report available here for viewing online. Covering: mobile youth, social media, mobile behavior, web 2.0, loyalty, mobile advertising. More background here on the mobileyouth report part 3 on mobile youth social media Join the conversation on Twitter Graham Brown Mobile Youth Social Media View SlideShare presentation or Upload your own. [...] [...more]
Trust Earned and Lost “Communication is not a function of technique but a function of trust” - Stephen R Covey Trust is earned never bought. It comes from years of doing rather than saying. Consider the Google brand as a trusted benchmark. However, trust is easily lost through complacency and the 6 ways illustrated below. In my [...] [...more]
by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #6) If you want to change your results, change your measurements 7) Sustainable brands ignore common sense - the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing what works - [...] [...more]
by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #5) Challenge your internal language 6) If you want to change your results, change your measurements Ultimately it all comes down to Your choice of metric. I’ve been a long time proponent of integrating long term business metrics alongside [...] [...more]
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