youth mobile

Mobile and youth will change the face of shopping

by Graham Brown on November 5, 2011

With everyone talking about mobile payments have we lost focus on the key issue? Mobile payments isn’t about the payment but the activities and social context supported by the payments. How will smartphones turn shopping, music and other youth pastimes back into a social experience?

Youth Mobile Usage: Infographic

by Graham Brown on November 3, 2011

Interesting composition by JIWire (see link below) called “How the millenial generation uses mobile” to add to the growing number of infographics about youth mobile usage. This data is a useful add to any presentation. While data is important to marketing and product related decisions for mobile companies we are increasingly operating in an era [...]

Research

September 2, 2011

We’ve been in the business of researching and helping clients better understand youth mobile culture since 2001. We’ve published reports, books and presentations to share our insights and learnings from the last 10 years of global travel. Find out more about how you too can access these insights.

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Trend: South Africa

June 30, 2011

mobileYouth believes South Africa is one of the hottest youth mobile markets in the world. Not necessarily due to sheer size – it’s a long way away from India and China. There are 3 good reasons why.

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American Youth Mobile Culture: 5 Key Drivers for 2011

March 2, 2011

by mobileYouth® The American Marketing Association asked us to share our latest findings with its members. We identified 5 key trends relevant to North American Youth Mobile Culture and share those with you here today. Click for more information on mobileYouth in North America We’ve put together some great research from our two US partners [...]

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Mobile Youth Around the World (2011 Updated Download)

February 11, 2011

We’ve released an updated version of our data in the 2011 Mobile Youth Around the World presentation. It’s available both as a PDF and a Powerpoint. Free download, no registration required. We cover 10 key statistics on youth mobile culture for 2011. Rip these stats and use them in your own presentation. As long as [...]

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Youth Mobile Age

December 30, 2010

We’ve just launched a new website to celebrate the arrival of a new 5 part presentation produced by mobileYouth and some industry friends. It’s called the Youth Mobile Age. The 5 parts cover youth mobile culture as follows:

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Mobile Youth Radio Episode 1: Price Wars

September 13, 2010

Mobile operator price wars are nothing new. From Indonesia to India and now Kenya. We look at operator price wars in the three markets and draw on learning from them. How do these price wars unfold? How do they affect operators and their KPIs? How do they affect youth mobile behavior?  Click the player below [...]

Podcast: Play in new window | Download

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Mobile Behavior

October 31, 2008

Back to Glossary of mobileYouth concepts Mobile Behavior is a research methodology pioneered by mobileYouth in 2001 by adopting elements of Social Thinking to understand not “how” youth were using mobile phones but, more importantly, why. Mobile Behavior incorporates the following elements:

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Mobile Youth Presentation to Vodafone by MobileYouth.org featuring trust, loyalty, net promoter score

October 21, 2008

Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem [...]

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