youth mobile

mobileYouth 2011 World Tour

September 14, 2010

Sign up at http://www.mobileyouth.org/2011-Tour Category: EducationUploaded by: MobileYouthHosted: youtube

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Mobile Youth Radio Episode 1: Price Wars

September 13, 2010

Mobile operator price wars are nothing new. From Indonesia to India and now Kenya. We look at operator price wars in the three markets and draw on learning from them. How do these price wars unfold? How do they affect operators and their KPIs? How do they affect youth mobile behavior?  Click the player below [...]

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mobileYouth TV Episode 3: Loyalty

September 10, 2010

When mobile operators use low pricing marketing tactics a race to the bottom occurs among the competition. What results are a number of consequences that are displayed in this episode of mobileYouth TV as host and mobileYouth Director Graham Brown details 3 pricing case studies from Kenya, Indonesia and India. Learn how to reduce churn [...]

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Mobile Youth TV Episode 2: Loyalty

August 30, 2010

Graham Brown, Director of mobileYouth discusses the key myths behind customer loyalty and the 3 key drivers of driver of increasing product launch hit rates, lowering customer acquisition costs and increasing operating margins as they pertain to mobile youth. Learn how customer service has become the new marketing strategy behind customer retention and acquisition. Category: [...]

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MobileYouth TV #1 Rural

August 26, 2010

mobileYouth TV #1 http://www.mobileyouth.org This week we’re looking at the world’s 200 million mobile owning youth who living in rural areas. What can new mobile services such as banking, commerce and learning offer them in terms of adding value to their lives? How can mobile service providers tap this trend and monetize a particularly low-margin [...]

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mobileYouth.org – the story so far

April 8, 2009

Featuring video shot by myself & the team in UK, USA, Estonia, Egypt, Turkey, Ukraine, India, Bangladesh, Pakistan, Philippines, Malaysia, China Music by Pravda 123 – Cocktail House – from Podsafe Network More to follow including full skate video… http://www.mobileYouth.org Category: Science & TechnologyUploaded by: MobileYouthHosted: youtube

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Mobile Behavior

October 31, 2008

Back to Glossary of mobileYouth concepts Mobile Behavior is a research methodology pioneered by mobileYouth in 2001 by adopting elements of Social Thinking to understand not “how” youth were using mobile phones but, more importantly, why. Mobile Behavior incorporates the following elements:

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Mobile Youth Presentation to Vodafone by MobileYouth.org featuring trust, loyalty, net promoter score

October 21, 2008

Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem [...]

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mobileYouth key statistics (free Friday download)

March 28, 2008

Introducing Generation O – the optimizers. 1.8 billion mobile owning youth across 65 countries. This is a market worth nearly $400 billion annually, over $100 billion in Asia alone (based on annual youth spending on mobile). Generation O – 2 Billion Mobile Phone Owners Optimizing the Social Experience Source mobileYouth report 2012 That all sounds [...]

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