youth research

New data from Ofcom suggests UK teenagers ditching TV and books for their smartphones

by Freddie on August 4, 2011

The most recent communications market report released by Ofcom for the UK tells us that 47% of teenagers (12-15) in the UK own a smartphone compared to 27% of adults. This comes as no surprise as the mobileYouth 2010 report already pointed out that the smartphone market was being driven by youth mobile owners globally.

281 Million Mobile Youth in India

by Freddie on July 8, 2010

By 2011, one in five of the world’s mobile owning youth will live in India – a market that if considered as a standalone country would be larger than the entire population of the US.

Mobile Behavior

October 31, 2008

Back to Glossary of mobileYouth concepts Mobile Behavior is a research methodology pioneered by mobileYouth in 2001 by adopting elements of Social Thinking to understand not “how” youth were using mobile phones but, more importantly, why. Mobile Behavior incorporates the following elements:

Read the full article →

Mobile Youth Presentation to Vodafone by MobileYouth.org featuring trust, loyalty, net promoter score

October 21, 2008

Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem [...]

Read the full article →

Mobile Youth Marketing in Japan (Presentation)

October 6, 2008

Here are two key markets covered in the mobileYouth report – Japan and China. Following our earlier posts on Youth in China, check out the latest find – Youth in Japan. “Harnessing Mobile Marketing To Connect With Today’s Youth – How Youth Brands In Japan Do It Right” by Christopher Bilich from Infinita in Japan [...]

Read the full article →