Youth Marketing is all about something you do with not to youth.” Graham Brown (mobileYouth 2008 Report) Following my earlier riff about trends in the marketing of Great Youth Brands (last time was Red Bull), I’d like to talk about one of my favourites. This is the key question - how does a mass market “everything to [...] [...more]
It’s easy to get lost in the quant - take a look at the numbers: the mobile youth market is worth over $250 billion. However, numbers are meaningless without the qualitative. So, following the earlier post on Youth Trends in China, here’s a short presentation on Chinese Youth vintage fashion from Youthology. The innovative nature [...] [...more]
Here is a sneak peek of some of the insights from our upcoming mobile Youth report We asked students what the next great thing in youth mobile trends would be with them - * prepaid or contracts? * mobile TV or SMS? * mobile internet/wap? I think names are really important… they get known as well ~ one 16 year old [...] [...more]
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