In a collaborative effort, our Youth Research Partner enoVate has developed a Chinese edition of our 2010 Global Youth Trends Report. Did you know…by 2015 there will be 500 million people under age 30 in China–roughly the population of the entire European Union.
enovate’s report reveals specific China youth trend insights that were gained through [...]
* Canadian Youth Survey (kolbs.wordpress)
* Freeconomics – maybe people will start paying for things (The Equity Kicker)
* Launch: Teen Speakers Bureau (Radical Parenting)
* EMI is screwed. Utterly screwed. (music think tank)
* Delhi mobile subscribers face problem of plenty (Times of India)
* Today’s Teens Buy 19% Less Music (MarketingCharts)
* The UK iPhone Mania (eMarketer Articles)
* Kids, [...]
* Ged Carroll: nike sub-brands (via Flickr) (FriendFeed)
* China’s newly frugal youth (news.bbc.co.uk)
* Anti-Energy Drank (PSFK)
* The Pleasures and Perils of Millennial Trendspotting (MillennialMarketing)
* Spirituality, not religion, makes kids happy (kortjes)
* music’s impact on video games (InfluxInsights)
* Free O’Reilly Webcast (blogs.oreilly.com)
* Debating Gen Y: Bauerlein & Howe on the Millennial Generation (Technorati)
* Digital Natives – [...]
* Virgin brings cheap flat rate data to prepaid mobile users (Mjelly Mobile)
* Conde Nast’s Flip Goes Flop:Teen Social Network To Be Shuttered (PaidContent)
* my presentation at the TIME 2008 conference in Istanbul (MediaFuturist)
* Diesel Kid Explorers of the Past and Future (The Inspiration Room)
* The Future of Photo Geotagging (CScout Trend Consulting)
* astro being [...]
Youth Marketing is all about something you do with not to youth.” Graham Brown (mobileYouth 2008 Report)
Following my earlier riff about trends in the marketing of Great Youth Brands (last time was Red Bull), I’d like to talk about one of my favourites.
This is the key question – how does a mass market “everything to [...]
It’s easy to get lost in the quant – take a look at the numbers: the mobile youth market is worth over $250 billion. However, numbers are meaningless without the qualitative. So, following the earlier post on Youth Trends in China, here’s a short presentation on Chinese Youth vintage fashion from Youthology.
The innovative nature [...]
Here is a sneak peek of some of the insights from our upcoming mobile Youth report
We asked students what the next great thing in youth mobile trends would be with them -
* prepaid or contracts?
* mobile TV or SMS?
* mobile internet/wap?
I think names are really important… they get known as well
~ one 16 year old [...]
