Are you giving them something to care about?

Some time ago we asked the question “When does Social good represent Exceptional marketing?”
There are plenty of brands keen to express their social values on the bigger stage in order to bask in the reflected glory of the causes they support. Does bandwaggonism impact the sincerity of the scrupulous marketer?
When the Jonas Brothers encouraged teens [...]

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Upstart Radio 9: How do you engage youth in challenging social programs? Marlon Parker

Upstart Radio by Graham Brown

Marlon Parker from Cape Peninsula University of Technology in Cape Town South Africa has been working on something remarkable. Getting youth involved in a social program is a challenge in itself. Getting at-risk youth living on the periphery of society, youth who have little access to internet or trust in traditional [...]

Youth Marketing for the Public Sector, NGOs and Non-Profits

Is it possible? Hell yeah… and we’ll present you with 3 compelling examples this week on how it can be done by applying the principles of youth marketing practised here on mobileYouth to engage youth in the non-profit sector.

In our special feature this week we have 3 episodes of Upstart Radio from 3 continents focusing [...]

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