youth

Insights showing where smartphones are used (Infographic)

by Graham Brown on November 10, 2011

Increasingly mobile companies need to understand context.We need to understand not just what services youth are using on their mobile phone but also the context in which they are used. See the infographic below by Tatango to get an idea on where smartphones are used today. Interestingly, none of these options cite “toilet” or “bed” [...]

The (Mobile) Future is Video

by Graham Brown on November 6, 2011

Cisco reckon the future is video but do vendors really understand how the real market drivers – youth – will be using it?

Mobile and youth will change the face of shopping

November 5, 2011

With everyone talking about mobile payments have we lost focus on the key issue? Mobile payments isn’t about the payment but the activities and social context supported by the payments. How will smartphones turn shopping, music and other youth pastimes back into a social experience?

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The secret lives of teenagers

November 4, 2011

Misunderstood since 1904 Since the term “Adolescence” was first used in 1904, teenagers have become the most often misunderstood demographic throughout modern human history – misunderstood by marketers, teachers and parents. They have always been viewed as either rebellious thrill seekers or wanna-be followers of the latest fad. Teenagers throughout generations have always driven faster [...]

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Youth Mobile Usage: Infographic

November 3, 2011

Interesting composition by JIWire (see link below) called “How the millenial generation uses mobile” to add to the growing number of infographics about youth mobile usage. This data is a useful add to any presentation. While data is important to marketing and product related decisions for mobile companies we are increasingly operating in an era [...]

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Are teens brains wired differently?

September 16, 2011

As adults, there are some decisions we don’t have to think about. Eating a salad? Good idea. Swimming with sharks? Bad idea. This is because our amygdala and insula, the parts of the brain that initiate our fight/flight response, give us an instinctual sense that something is good or bad. However, it’s not always that [...]

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Does the President influence youth?

September 10, 2011

By 1996, President Clinton was urging other public schools to follow Long Beach’s example, saying uniforms could “reduce violence, reduce truancy, reduce disorder and increase learning.” … When school started last week, Andie wore her basic polo-shirt-and-khaki-skirt uniform on Monday, added red knee socks on Tuesday, and on Wednesday, wore bright leggings beneath her [...]

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Could lowering prices be an answer to compete with Apple’s iPad?

September 6, 2011

flickr (c) Ben Dodson When HP lowered the price of its tablet to $99, it sold out within days and is headed to become the second highest selling tablet behind the iPad. That does not mean lowering prices is the answer to compete with Apple or gain market share in the tablet market or the [...]

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Research

September 2, 2011

We’ve been in the business of researching and helping clients better understand youth mobile culture since 2001. We’ve published reports, books and presentations to share our insights and learnings from the last 10 years of global travel. Find out more about how you too can access these insights.

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