In this week’s webcast we take a look at three great examples of online communities that bring together passionate consumers with shared interests or beachheads. The Monster Army boasts of over 1 Million extreme sportsters, The VSPink Nation will soon be celebrating their one-year anniversary with nearly 1 million fashion loving females, and Threadless [...]
India is set to become the world’s largest mobile youth market passing China in 2011 with 281 million activations. By 2012 mobile owning youth in India will outnumber the entire population of the United States.
Up until this year, mobile operators in India have enjoyed very minimal external threats, but in just a [...]
In a collaborative effort, our Youth Research Partner enoVate has developed a Chinese edition of our 2010 Global Youth Trends Report. Did you know…by 2015 there will be 500 million people under age 30 in China–roughly the population of the entire European Union.
enovate’s report reveals specific China youth trend insights that were gained through [...]
Welcome to the Global Youth Alert! The first installment in a series that highlights a particular youth trend or news story from around the world. In this episode, Youth Research Partner Bernard Hor of Summer Sands in Kuala Lumpur Malaysia identifies a perfect real world example of what we have been preaching about for the [...]
New Presentation to Download (download link here)
Following on from our Young Ideas Salon in Mumbai and the launch of the mobileYouth report 2010 here are some cool stats for the Indian Mobile Youth Market contained in a downloadable presentation.
We already established last week that by 2010, India would become the world’s largest mobile youth market [...]
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My friend Gary Beck over at Killer B promotions repsonsible for the rather excellent Teen Masters bowling movement asked me recently for my opinion on Nielsen’s latest media report on teens. I’ll share my reply here to bring you into the loop of this discussion too.
Re: Assumptions made in Nielsen report about Teen media usage
Superficially [...]
UPSTART RADIO 14
(This is an audio interview. Listen online)
Prepare yourself for a 101 on What they don’t teach youth marketers at Business School from one of our generations leading brand pioneers Peter Van Stolk.
This is part one of a two-part series. Part two tomorrow.
* “People care about Jones because it’s theirs”
* “The reason why people [...]
Podcast: Play in new window | Download
It’s Emperor’s New Clothes Time again…
There was a recent survey run by Inmobi for management students at IIT. Now, the following isn’t a criticsm of the survey or Inmobi – it’s a call to put the PR generated by bloggers around this story into perspective.
Reality check time:
We are reading “Indian Youth Love Mobile Ads”
Let’s examine [...]
