Are we witnessing the growth of a generation of consumers yet unbridled by the yoke of debt or the pangs of social conscience? Unlike the previous disaffected generation who were ultimately resigned to the fact that resistance was futile, do today’s youth believe they can effect change? We’ve written already about youth and the power of social [...] [...more]
Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem [...] [...more]
Here’s the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, October 2008 at the Djuice brand summit. Technorati Tags: telenor, djuice, youth, mobileyouth, mobile youth, mobile youth report, youth marketing, youth research, net promoter score, churn, youth loyalty, crm, red bull, jones soda, EA, scion, graham brown Areas of interest: * What do youth want [...] [...more]
Remember your fresher year at University? If you were anything like this lot, you probably didn’t :) Here’s a gentle reminder of the universe of mobileYouth presented by Tom Thurlo courtesy of Bebo’s “Meet the Freshers” and Derek Baird’s find. (more on Bebo’s mobile strategy - with interview) For more on the street videos of youth and [...] [...more]
Here are two key markets covered in the mobileYouth report - Japan and China. Following our earlier posts on Youth in China, check out the latest find - Youth in Japan. “Harnessing Mobile Marketing To Connect With Today’s Youth - How Youth Brands In Japan Do It Right” by Christopher Bilich from Infinita in Japan Harnessing [...] [...more]
Summary of my Understanding Mobile Youth Workshop @ The Prepaid Mobile Summit IIR 22-25 September 2008 in Prague. Mobile Youth Workshop Q3 2008 View SlideShare presentation or Upload your own. (tags: mobile youth) Note contains video not available on Powerpoint. MobileYouthNet to view on the street videos in full. powerpoint, presentation, youth, marketing, download [...more]
Good presentation here relevant to product development & marketing managers looking at integrating innovation with their youth market strategies Leading Geeks View SlideShare presentation or Upload your own. (tags: leadership) [...more]
What can youth achieve without adults? Fascinating insights from Sugata Mitra’s TED talk on youth learning in India. For those of you interested in development issues, youth and learning - this is a must. Raises some fascinating questions about education and will be a long standing testament to the power of youth. mobile learning [...more]
Globe Philippines targeting the mobile youth segment through their Iphone initiative. The iPhone was launched in the Philippines August 22 to much spectacle, partly due to the big launch by telecommunications company Globe. Globe Telecom President Gerardo Ablaza, Jr. speaks to INQUIRER.net community evangelist Alex Villafania about the phone, particularly the mobile Internet function. This page requires [...] [...more]
New presentation from Younique in South Africa on Engaging Youth through Social MediaEngaging Youth Through Social & Mobile Media View SlideShare presentation or Upload your own. (tags: marketing facebook) younique, presentation, social media, youth [...more]
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