Summary of my Understanding Mobile Youth Workshop @ The Prepaid Mobile Summit IIR 22-25 September 2008 in Prague.
Mobile Youth Workshop Q3 2008
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Note contains video not available on Powerpoint. MobileYouthNet to view on the street videos in full.
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Good presentation here relevant to product development & marketing managers looking at integrating innovation with their youth market strategies
Leading Geeks
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What can youth achieve without adults?
Fascinating insights from Sugata Mitra’s TED talk on youth learning in India. For those of you interested in development issues, youth and learning - this is a must. Raises some fascinating questions about education and will be a long standing testament to the power of youth.
mobile learning
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Globe Philippines targeting the mobile youth segment through their Iphone initiative.
The iPhone was launched in the Philippines August 22 to much spectacle, partly due to the big launch by telecommunications company Globe. Globe Telecom President Gerardo Ablaza, Jr. speaks to INQUIRER.net community evangelist Alex Villafania about the phone, particularly the mobile Internet function.
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New presentation from Younique in South Africa on Engaging Youth through Social MediaEngaging Youth Through Social & Mobile Media
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younique, presentation, social media, youth
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That’s the size of the mobile youth market according to mobileYouth’s latest 2008 research - the mobile youth report. Here are some sample data sets from the report available for download & sharing.
More free youth data available for download at mobileYouth (fill in the form on the home page)
Mobileyouth Data Sample
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Scene Brazil : Youth, Social Networking and SMS in Portuguese ~
Matéria do Canal Futura sobre o projeto 0800 Rede Jovem que envia mensagens SMS (torpedos) via celular com informação sobre vagas de emprego, eventos culturais e educativos gratuitos para 500 jovens de comunidades no Rio (Maré, Alemão, Madureira), São Paulo (Sto André) e Espírito Santo [...] [...more]
Well, we had a bit of a rush on sign ups in the hours that followed the last post on the mobileYouth social network. So, we hit 150 members very quickly and the numbers are growing. Individuals from Vodafone, Telenor, T-Mobile, Nokia, HP, Apple as well as bloggers, singers and artists were among those who [...] [...more]
Great Presentation from David Cushman here focusing on Traditional Advertising Models with reference to Youth Advertising in youth social networks
Why Traditional Ad Models will not work in social networks (and what will…)
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The 2008 mobileYouth report published May shows although mobile Youth globally spend over $300 billion annually on this industry, young consumers are now spending less per head on mobile than they were a year ago. Fewer youth are downloading mobile music and games.
We have reached the ARPU Ceiling.
Why?
When RIAA legal team spokesperson Jonathan Lammy pronounced [...] [...more]