youth

mobileYouth TV 2 – Behind the Scene: mobileYouth 2012 Report with Graham Brown

November 3, 2011

Interview with Graham Brown, founder of mobileYouth, on key changes in youth and mobile market in the last 10 years Category: EducationUploaded by: MobileYouthHosted: youtube

Read the full article →

mobileYouth TV 1 – Behind-the-scene: mobileYouth report 2012

November 3, 2011

A behind the scene interview with one of the key authors of the 2012 mobileYouth Report Category: EducationUploaded by: MobileYouthHosted: youtube

Read the full article →

Youth Mobile Usage: Infographic

November 3, 2011

Interesting composition by JIWire (see link below) called “How the millenial generation uses mobile” to add to the growing number of infographics about youth mobile usage. This data is a useful add to any presentation. While data is important to marketing and product related decisions for mobile companies we are increasingly operating in an era [...]

Read the full article →

Mobile Youth Report 2012 – Preview 01

October 14, 2011

http://www.mobileyouth.org/report Generation O – the optimizers. 1.8 billion millennials/youth owning a cellphone/mobile phone. Find out more about the social drivers and behavioral profiles of these mobile owners. Category: Science & TechnologyUploaded by: MobileYouthHosted: youtube

Read the full article →

Are teens brains wired differently?

September 16, 2011

As adults, there are some decisions we don’t have to think about. Eating a salad? Good idea. Swimming with sharks? Bad idea. This is because our amygdala and insula, the parts of the brain that initiate our fight/flight response, give us an instinctual sense that something is good or bad. However, it’s not always that [...]

Read the full article →

Does the President influence youth?

September 10, 2011

By 1996, President Clinton was urging other public schools to follow Long Beach’s example, saying uniforms could “reduce violence, reduce truancy, reduce disorder and increase learning.” … When school started last week, Andie wore her basic polo-shirt-and-khaki-skirt uniform on Monday, added red knee socks on Tuesday, and on Wednesday, wore bright leggings beneath her [...]

Read the full article →

Could lowering prices be an answer to compete with Apple’s iPad?

September 6, 2011

flickr (c) Ben Dodson When HP lowered the price of its tablet to $99, it sold out within days and is headed to become the second highest selling tablet behind the iPad. That does not mean lowering prices is the answer to compete with Apple or gain market share in the tablet market or the [...]

Read the full article →

Research

September 2, 2011

We’ve been in the business of researching and helping clients better understand youth mobile culture since 2001. We’ve published reports, books and presentations to share our insights and learnings from the last 10 years of global travel. Find out more about how you too can access these insights.

Read the full article →

New data from Ofcom suggests UK teenagers ditching TV and books for their smartphones

August 4, 2011

The most recent communications market report released by Ofcom for the UK tells us that 47% of teenagers (12-15) in the UK own a smartphone compared to 27% of adults. This comes as no surprise as the mobileYouth 2010 report already pointed out that the smartphone market was being driven by youth mobile owners globally.

Read the full article →

← Previous Entries

Next Entries →