More Cool Youth Brands

Brands covered this week: Orange, Red Bull, Slow Cow, JetBlue, Pepsi, YouTube, Toyota, Adidas & Disney
Orange offers fair exchange
Orange offers an array of free stuff to 16-to24 year olds. The catch? Students have to receive ads on their mobile phones. The free stuff include make-up and tickets and possibly free calls and texts. (Richard Wray @ Guardian.co.uk)
Anti-Red Bull
Slow [...]

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Youth, Twitter, Video – a force for change a force for good?

Are we witnessing the growth of a generation of consumers yet unbridled by the yoke of debt or the pangs of social conscience?
Unlike the previous disaffected generation who were ultimately resigned to the fact that resistance was futile, do today’s youth believe they can effect change?
We’ve written already about youth and the power of social [...]

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Measuring Social Media (video)

From Global Neighbourhoods TV
“GNTV: Making a Splash with Social Media Measurement”
Video:

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