Targeting Teens At The Right Age And Gender Is Critical: Survey
The teen market in the U.S. has typically been among the fastest growing in the wireless industry and by the age of 17 at least 91 percent of girls and 78 percent of boys own a mobile phone, according to a new study from Multimedia Intelligence. That market’s now reaching a point of saturation, so the firm looked into key ages where cellphone ownership appeared to surge or slow down.