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	<title>Comments on: # The 10 Changes a CEO needs to make to win young consumers - #8 Give up on owning the brand</title>
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	<link>http://www.mobileyouth.org/post/the-10-changes-a-ceo-needs-to-make-to-win-young-consumers-8-give-up-on-owning-the-brand/</link>
	<description>mobileYouth®  - youth, mobile, media, lifestyle and marketing</description>
	<pubDate>Thu, 21 Aug 2008 03:21:36 +0000</pubDate>
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		<title>By: Weekly Round-Up 3-19-2008 &#171; Hard Knox Life: A Brand Manager Blog</title>
		<link>http://www.mobileyouth.org/post/the-10-changes-a-ceo-needs-to-make-to-win-young-consumers-8-give-up-on-owning-the-brand/#comment-304</link>
		<dc:creator>Weekly Round-Up 3-19-2008 &#171; Hard Knox Life: A Brand Manager Blog</dc:creator>
		<pubDate>Thu, 20 Mar 2008 02:50:03 +0000</pubDate>
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		<description>[...] Give Up Owning the Brand:  Love this.  Great advice for brands when thinking about Youth Marketing. [...]</description>
		<content:encoded><![CDATA[<p>[...] Give Up Owning the Brand:  Love this.  Great advice for brands when thinking about Youth Marketing. [...]</p>
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		<title>By: Hellz Yeah! &#171; Thoughts from Candy with a &#8220;why?&#8221;</title>
		<link>http://www.mobileyouth.org/post/the-10-changes-a-ceo-needs-to-make-to-win-young-consumers-8-give-up-on-owning-the-brand/#comment-300</link>
		<dc:creator>Hellz Yeah! &#171; Thoughts from Candy with a &#8220;why?&#8221;</dc:creator>
		<pubDate>Thu, 13 Mar 2008 18:26:05 +0000</pubDate>
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		<description>[...] Thoughts from Candy with a &#8220;why?&#8221;   {March 14, 2008} &#160; Hellz&#160;Yeah!  The 10 Changes a CEO needs to make to win young consumers - #8 Give up on owning the brand [...]</description>
		<content:encoded><![CDATA[<p>[...] Thoughts from Candy with a &#8220;why?&#8221;   {March 14, 2008} &nbsp; Hellz&nbsp;Yeah!  The 10 Changes a CEO needs to make to win young consumers - #8 Give up on owning the brand [...]</p>
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