Here’s the traditional Industrial approach
1) I’m cool…you know you want me
2) Did you hear me? I’M COOL!
3) I’m cool LOL…
4) Beckham says I’m cool
5) I’m cheap (and cool)
6) Let’s be Facebook friends…cool
7) I’m cool,I’m cool,I’m cool,I’m cool,I’m cool,I’m cool,I’m cool,I’m cool
Needless to say, their days are numbered. Here’s the Platform approach
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