Between 2000 and 2009, the mobileYouth Economy was driven by differentiation. Brands employed Creative Agencies to differentiate their products (e.g. handsets or tariffs) through Big Idea marketing. In the Age of Discovery, however, Context is made by customers – particularly the 3 key Change Agents – who control the youth market narrative.
Want the Latest Insights on Youth Mobile Culture?
Expert insights and unique online presentations by the mobileYouth team. From discussing Social Video to Social Media on mobile - we regularly share our latest research insights and findings. Find out how you can get access to to the Youth Mobile Culture Academy today by clicking here. 
