Marketing and Product Development after the Age of Differentiation.
Traditional marketing in the Age of Differentiation used Creative Agencies to raise awareness. In the mobileYouth Economy, youth are discovering these products themselves. Change Agents replace media as the key market Influencers.
In the Age of Differentiation (2000-2010), Creative Agencies manufactured Context through a brand story known as the Big Idea. In the Age of Discovery (2010-), youth discover their own Social Currency in the product.
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