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	<title>Comments on: End of The Pepsi Generation &#8211; Now you must earn youth trust</title>
	<atom:link href="http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/</link>
	<description>Youth marketing mobile culture since 2001</description>
	<lastBuildDate>Wed, 26 Oct 2011 01:12:55 +0000</lastBuildDate>
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		<title>By: j</title>
		<link>http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/comment-page-1/#comment-50146</link>
		<dc:creator>j</dc:creator>
		<pubDate>Fri, 20 Aug 2010 07:57:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/#comment-50146</guid>
		<description>I didn&#039;t answer your question  did I?
Guess BBDO made a real impression on me back then!
&quot;That more organic process &quot; is indeed needed and a bit scary.
Like the fake conversations in bars that you might being engaged in by pitchmen in disguise.</description>
		<content:encoded><![CDATA[<p>I didn&#8217;t answer your question  did I?<br />
Guess BBDO made a real impression on me back then!<br />
&#8220;That more organic process &#8221; is indeed needed and a bit scary.<br />
Like the fake conversations in bars that you might being engaged in by pitchmen in disguise.</p>
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		<title>By: j</title>
		<link>http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/comment-page-1/#comment-50143</link>
		<dc:creator>j</dc:creator>
		<pubDate>Fri, 20 Aug 2010 07:14:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/#comment-50143</guid>
		<description>i was 9 , born and raised and living in New York City when the &quot;Pepsi  Generation &quot; campaign started. It lasted a few years longer into my early teens and I&#039;m here to tell you, NO ONE TOOK THAT BS.SERIOUSLY!
Joni James was a great singer and I constantly listen to the ad on you tube. good memories you know. But the true &quot;Pepsi Generation &quot; was HIGHLY suspect of those who held power and attempted to wield power over us based pon money and mass media exposure. so it was self defeating . But if  in fact they sold more of the stuff , maybe it worked on a subliminal  level!
In any event ,Yes kids are smarter now ,and society more savvy I hope thanks to our 60&#039;s counter culture</description>
		<content:encoded><![CDATA[<p>i was 9 , born and raised and living in New York City when the &#8220;Pepsi  Generation &#8221; campaign started. It lasted a few years longer into my early teens and I&#8217;m here to tell you, NO ONE TOOK THAT BS.SERIOUSLY!<br />
Joni James was a great singer and I constantly listen to the ad on you tube. good memories you know. But the true &#8220;Pepsi Generation &#8221; was HIGHLY suspect of those who held power and attempted to wield power over us based pon money and mass media exposure. so it was self defeating . But if  in fact they sold more of the stuff , maybe it worked on a subliminal  level!<br />
In any event ,Yes kids are smarter now ,and society more savvy I hope thanks to our 60&#8242;s counter culture</p>
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		<title>By: Graham @ YRP</title>
		<link>http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/comment-page-1/#comment-34630</link>
		<dc:creator>Graham @ YRP</dc:creator>
		<pubDate>Fri, 26 Jun 2009 10:13:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/#comment-34630</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;26 June 2009 - The End of the Pepsi Generation http://bitly.com/pepsigen&lt;/span&gt;
&lt;div class=&quot;topsy_trackback_links&quot;&gt;[&lt;a href=&quot;http://twitter.com/grahamdbrown/status/2342013336&quot;&gt;Original tweet&lt;/a&gt;, &lt;a href=&quot;http://topsy.com/tb/www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/&quot;&gt;Topsy page&lt;/a&gt;]&lt;/div&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">26 June 2009 &#8211; The End of the Pepsi Generation <a href="http://bitly.com/pepsigen" rel="nofollow">http://bitly.com/pepsigen</a></span></p>
<div class="topsy_trackback_links">[<a href="http://twitter.com/grahamdbrown/status/2342013336">Original tweet</a>, <a href="http://topsy.com/tb/www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/">Topsy page</a>]</div>
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		<title>By: Graham @ mobileYouth</title>
		<link>http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/comment-page-1/#comment-20252</link>
		<dc:creator>Graham @ mobileYouth</dc:creator>
		<pubDate>Fri, 26 Jun 2009 10:13:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/#comment-20252</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;26 June 2009 - The End of the Pepsi Generation http://bitly.com/pepsigen&lt;/span&gt;
&lt;div class=&quot;topsy_trackback_links&quot;&gt;[&lt;a href=&quot;http://twitter.com/grahamdbrown/status/2342013336&quot;&gt;Original tweet&lt;/a&gt;, &lt;a href=&quot;http://topsy.com/tb/www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/&quot;&gt;Topsy page&lt;/a&gt;]&lt;/div&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">26 June 2009 &#8211; The End of the Pepsi Generation <a href="http://bitly.com/pepsigen" rel="nofollow">http://bitly.com/pepsigen</a></span></p>
<div class="topsy_trackback_links">[<a href="http://twitter.com/grahamdbrown/status/2342013336">Original tweet</a>, <a href="http://topsy.com/tb/www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/">Topsy page</a>]</div>
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		<title>By: grahamdbrown</title>
		<link>http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/comment-page-1/#comment-41829</link>
		<dc:creator>grahamdbrown</dc:creator>
		<pubDate>Fri, 26 Jun 2009 10:13:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/#comment-41829</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;26 June 2009 - The End of the Pepsi Generation http://bitly.com/pepsigen&lt;/span&gt;
&lt;div class=&quot;topsy_trackback_links&quot;&gt;[&lt;a href=&quot;http://twitter.com/grahamdbrown/status/2342013336&quot;&gt;Original tweet&lt;/a&gt;, &lt;a href=&quot;http://topsy.com/www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/&quot;&gt;Topsy page&lt;/a&gt;]&lt;/div&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">26 June 2009 &#8211; The End of the Pepsi Generation <a href="http://bitly.com/pepsigen" rel="nofollow">http://bitly.com/pepsigen</a></span></p>
<div class="topsy_trackback_links">[<a href="http://twitter.com/grahamdbrown/status/2342013336">Original tweet</a>, <a href="http://topsy.com/www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/">Topsy page</a>]</div>
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		<title>By: renaissance chambara &#124; Ged Carroll - Links of the day</title>
		<link>http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/comment-page-1/#comment-2193</link>
		<dc:creator>renaissance chambara &#124; Ged Carroll - Links of the day</dc:creator>
		<pubDate>Thu, 04 Dec 2008 23:16:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/#comment-2193</guid>
		<description>[...] End of The Pepsi Generation - Now you must earn youth trust [...]</description>
		<content:encoded><![CDATA[<p>[...] End of The Pepsi Generation &#8211; Now you must earn youth trust [...]</p>
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		<title>By: Morgan Coudray</title>
		<link>http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/comment-page-1/#comment-2159</link>
		<dc:creator>Morgan Coudray</dc:creator>
		<pubDate>Wed, 03 Dec 2008 23:55:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/#comment-2159</guid>
		<description>Great post Graham! I mean to add that Pepsi is loosing its grasp on students all together because of one of Coke&#039;s strength: exclusivity. At my uni, Queens U, I have never seen a can of Pepsi !? 
It&#039;s not very democratic but from a business point of view, Coke won our segment.</description>
		<content:encoded><![CDATA[<p>Great post Graham! I mean to add that Pepsi is loosing its grasp on students all together because of one of Coke&#8217;s strength: exclusivity. At my uni, Queens U, I have never seen a can of Pepsi !?<br />
It&#8217;s not very democratic but from a business point of view, Coke won our segment.</p>
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		<title>By: ypulse</title>
		<link>http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/comment-page-1/#comment-20253</link>
		<dc:creator>ypulse</dc:creator>
		<pubDate>Tue, 02 Dec 2008 17:46:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/#comment-20253</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;MobileYouth weighs in on what the Pepsi/BBDO split tells us about youth marketing: http://tinyurl.com/58nqer&lt;/span&gt;
&lt;div class=&quot;topsy_trackback_links&quot;&gt;[&lt;a href=&quot;http://twitter.com/ypulse/status/1034563440&quot;&gt;Original tweet&lt;/a&gt;, &lt;a href=&quot;http://topsy.com/tb/www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/&quot;&gt;Topsy page&lt;/a&gt;]&lt;/div&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">MobileYouth weighs in on what the Pepsi/BBDO split tells us about youth marketing: <a href="http://tinyurl.com/58nqer" rel="nofollow">http://tinyurl.com/58nqer</a></span></p>
<div class="topsy_trackback_links">[<a href="http://twitter.com/ypulse/status/1034563440">Original tweet</a>, <a href="http://topsy.com/tb/www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/">Topsy page</a>]</div>
<p></span></span></p>
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		<title>By: Graham @ YRP</title>
		<link>http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/comment-page-1/#comment-34631</link>
		<dc:creator>Graham @ YRP</dc:creator>
		<pubDate>Tue, 02 Dec 2008 17:28:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/#comment-34631</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;mobileyouth - End of The Pepsi Generation - Now you must earn youth trust: In 1963, age.. http://tinyurl.com/5qqn3k&lt;/span&gt;
&lt;div class=&quot;topsy_trackback_links&quot;&gt;[&lt;a href=&quot;http://twitter.com/grahamdbrown/status/1034533545&quot;&gt;Original tweet&lt;/a&gt;, &lt;a href=&quot;http://topsy.com/tb/www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/&quot;&gt;Topsy page&lt;/a&gt;]&lt;/div&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">mobileyouth &#8211; End of The Pepsi Generation &#8211; Now you must earn youth trust: In 1963, age.. <a href="http://tinyurl.com/5qqn3k" rel="nofollow">http://tinyurl.com/5qqn3k</a></span></p>
<div class="topsy_trackback_links">[<a href="http://twitter.com/grahamdbrown/status/1034533545">Original tweet</a>, <a href="http://topsy.com/tb/www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/">Topsy page</a>]</div>
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		<title>By: Graham @ mobileYouth</title>
		<link>http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/comment-page-1/#comment-20254</link>
		<dc:creator>Graham @ mobileYouth</dc:creator>
		<pubDate>Tue, 02 Dec 2008 17:28:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/#comment-20254</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;mobileyouth - End of The Pepsi Generation - Now you must earn youth trust: In 1963, age.. http://tinyurl.com/5qqn3k&lt;/span&gt;
&lt;div class=&quot;topsy_trackback_links&quot;&gt;[&lt;a href=&quot;http://twitter.com/grahamdbrown/status/1034533545&quot;&gt;Original tweet&lt;/a&gt;, &lt;a href=&quot;http://topsy.com/tb/www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/&quot;&gt;Topsy page&lt;/a&gt;]&lt;/div&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">mobileyouth &#8211; End of The Pepsi Generation &#8211; Now you must earn youth trust: In 1963, age.. <a href="http://tinyurl.com/5qqn3k" rel="nofollow">http://tinyurl.com/5qqn3k</a></span></p>
<div class="topsy_trackback_links">[<a href="http://twitter.com/grahamdbrown/status/1034533545">Original tweet</a>, <a href="http://topsy.com/tb/www.mobileyouth.org/post/the-end-of-the-pepsi-generation-now-you-must-earn-youth-trust/">Topsy page</a>]</div>
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