The mobileYouth Show #19: What does ethnography tell us about mobile payments?

In the 19th episode of The mobileYouth Show, Freddie Benjamin talks about the why young people aren’t all that into mobile payments.

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About Freddie

Freddie Benjamin leads mobileYouth’s on-the-ground research in the field of mobile culture and youth marketing behavioural trends. Freddie is the Research Manager at mobileYouth undertaking ethnographic and quantitative research. He is the co-author of the mobileYouth 2011 and 2012 reports. He is also a contributing author for the “Youth Marketing Handbook” published in 2011.

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