In the 20th episode of The mobileYouth Show, Freddie Benjamin discusses how brands can use ethnography to make innovations successful among customers.
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In the 20th episode of The mobileYouth Show, Freddie Benjamin discusses how brands can use ethnography to make innovations successful among customers.
We are a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing. We publish the annual Mobile Youth Report and other briefings covering youth mobile culture, youth marketing and the social customer. Our research is available on the Youth Research Store.
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