The mobileYouth Show #22: Why do youth love their mobile phones?

In the 22nd episode The mobileYouth Show, Freddie Benjamin discusses why is the young demographic enamored with the smartphone and does it have anything to do with cars and sex.

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About Freddie

Freddie Benjamin leads mobileYouth’s on-the-ground research in the field of mobile culture and youth marketing behavioural trends. Freddie is the Research Manager at mobileYouth undertaking ethnographic and quantitative research. He is the co-author of the mobileYouth 2011 and 2012 reports. He is also a contributing author for the “Youth Marketing Handbook” published in 2011.

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