In the 22nd episode The mobileYouth Show, Freddie Benjamin discusses why is the young demographic enamored with the smartphone and does it have anything to do with cars and sex.
Freddie Benjamin leads mobileYouth’s on-the-ground research in the field of mobile culture and youth marketing behavioural trends. Freddie is the Research Manager at mobileYouth undertaking ethnographic and quantitative research. He is the co-author of the mobileYouth 2011 and 2012 reports. He is also a contributing author for the “Youth Marketing Handbook” published in 2011.
We are a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing. We publish the annual Mobile Youth Report and other briefings covering youth mobile culture, youth marketing and the social customer. Our research is available on the Youth Research Store.
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“A thoroughly informative and enjoyable read. I was particularly impressed with the deconstruction of perceptions of youth and fashion”
- Daniel Bevis, Knowledge & Intranet Administrator, Leo Burnett
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