The mobileYouth Show #23: What do mobile brands need to know about social media?

In the 23rd episode of The mobileYouth Show, Freddie Benjamin discusses the importance of Fans and authenticity for mobile brands on social media.

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About Freddie

Freddie Benjamin leads mobileYouth’s on-the-ground research in the field of mobile culture and youth marketing behavioural trends. Freddie is the Research Manager at mobileYouth undertaking ethnographic and quantitative research. He is the co-author of the mobileYouth 2011 and 2012 reports. He is also a contributing author for the “Youth Marketing Handbook” published in 2011.

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