The mobileYouth Show #25: How can brands turn innovation from an idea to a process?

In the 25th episode of The mobileYouth Show, Freddie Benjamin discusses how brands can take a practical approach to innovation and implement the innovation process within their organizations.

We discuss a story from Florida Atlantic University where students from various faculties – business, engineering, art and anthropology – came together to create mobile solutions for health issues.

Finally, the 3 key takeaways from today’s episode are:

1. Innovation exists in the market, not in labs
2. Collaboration and intellectual diversity are key to success of innovation.
3. Anthropology makes innovation relevant to people.

For more on mobile and youth innovation, visit our store.

Find all previous episodes of The mobileYouth Show here.

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