In the 26th episode of The mobileYouth Show, Freddie Benjamin discusses how mobile brands should approach marketing when reaching out to ethnic youth.
Ethnic youth will drive the growth of youth populations in advanced markets of US, UK and Western Europe. It is not only the size of the ethnic youth market, but also their early adoption behavior of new mobile technology, that makes them a key demographic for mobile brands. In both the US and the UK, smartphone penetration is higher among ethnic youth. Ethnic youth are also active users of advanced smartphone features like video, payments and shopping compared to all other youth demographics.
Listen to the episode to find out how mobile brands can effectively reach out to the ethnic youth population.
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Find all previous episodes of The mobileYouth Show here.