Graham Brown and Josh Dhaliwal established mobileYouth in 2001 at a time when most technologists were focusing on “location based services”, 3G and other technically oriented objectives. The thought that growing telecoms media and tech was about undertanding the consumer was – at the time – an exception.
Fortunately, we didn’t listen to the voices – that the future was in “richer media” or “location based messaging” or 4.5 G or whatever – but stuck to our basic principles that developing quality services that were sustainable relied on quality insights into what the consumers wanted. We went ahead and published our first mobileYouth report in 2001 selling our first copy in Christmas 2001 to Boost Mobile. Since then we’ve sold over $8m of research and have established a respectable clients list that reads like a who’s who of mobile, media and tech.
Understanding what consumers wanted meant getting out of our offices and onto the streets, away from the stale focus groups and into the universe of youth. Not easy when the industry likes to click its way through to the answers.
Media
Because our position is rather unique, media often contact us to comment on youth and tech related issues. Here are a few examples:
Here’s Josh on the BBC talking about youth and mobile phones
Here’s an example of press coverage
One more from the Telegraph
Speaking
We also speak at industry conferences on youth marketing, mobile culture and trends. If you want mobileYouth to speak at your conference or present at your company offices, contact us here.
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