Here’s the problem ~ feel free to share the graphics & slides
…think of the problem as a pipeline
which is caused by this…
industrial education to serve an industrial society
industrial marketing serves industrial companies
brand owners and managers around the world think…
so any surprise this is how the real owners react…
But fear not! This is what “they” are doing about it…
When this is what they should be doing…
which makes it difficult for agencies, because campaigning is what they’re all about
but then most agencies are best suited to the industrial era
and this…
These guys are getting it right
Think of them as platforms
Plaforms don’t market to, they market with their consumers
Unlike Pipelines, Platforms are adapted to the needs of the network age
and you…
View the full presentation
If you enjoyed this presentation check out the mobileYouth presentation page on Slideshare
Dedicated to those writers whose ideas I have shamefully stolen to make this possible:
- 180360720 by Helge Tenno
- Barking Robot by Derek Baird
- Big Brand on Campus by Benjamin Leis
- Blog & Buzz Marketing by Emmanuel Vivier
- Canadian Univ Marketing by Morgan Coudray
- China Youth Watch by China Youthology
- Crack Unit by Iain Tait
- Gen Y Marketing by Greg Rollett
- Hard Knox Life by Dave Knox
- How to Break Anything by Kyle Studstill
- Mediasnackers by DK
- Mike Arauz
- Millenial Marketing by Carol Phillips
- Reach Students by Luke Mitchell
- Ruby Pseudo Wants a Word by Ruby Pseudo
- Servant of Chaos by Gavin Heaton
- Shaping Youth by Amy Jussel
- TeenLab at Alcatel Lucent by Jennifer Carole
- The Marketing Student by David Fallarme
- This is Herd by Dirk Singer
- Three Billion by Paul MacGregor
- Tyler Reed
- Seth Godin
- Harry Beckwith
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mobileyouth – The Next 10 Years of Marketing: Here’s the problem ~ feel free to share the gra.. http://tinyurl.com/adopmm
RT @grahamdbrown: mobileyouth – The Next 10 Years of Marketing: Here’s the problem. http://tinyurl.com/adopmm . Brilliant resource!
Brilliant.
Now that I have canned my marketing presentation….I suppose living my audiences lifestyle would hold benefits for a new strategy.
Great stuff again! Paolo why would you want to live your audiences lifestyle if it is not your own? Your audience will find that disingenuous if they catch you doing it. I certainly think any youth marketer needs to understand their audience but marketers need to focus on their product and what it means for youth, then properly conveying that message and providing the resources for those that enjoy your product to communicate and share it.