Number 2 from our Youth Trends Report 2010
Why do so many organizations fail when they invest in social media? Because they follow the path of the Meatball Sundae – new media but business as usual. The Social Media campfire means old behaviors, new media – redefining technology to fit within the parameters of the individual’s experience.
Pokemon built a $80bn global empire on the back of timeless behaviors that existed with tween boys manifested as sharing, trading and good ole’ fighting. Nintendo didn’t try to reinvent the behavior – merely find out how they could use the technology to bring it into the digital age.
The Social Media Campfire
The Campfire is the human archetype of Social Currency – the rituals and behaviors that have timeless grounding, manifested in each new generation with new technologies and capabilities.
Free Download: 100 Key Trends in Youth Mobile Culture
Sign up to the mobileYouth newsletter and you will also get the 4 Part PDF Free (Note: each section is full-color, high resolution, 9MB in size). Our trends newsletter delivers the latest insights straight to your email box. Written every week by our resident best-selling mobileYouth authors. Never miss a trend in youth mobile culture again. Unsubscribe any time.
