Presentation
Slides from the presentation
Myth 1: Youth grow up faster these days
Myth 6: Youth don’t care about TV
Myth 7: Advertising is Content
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Top 10 Youth Marketing Myths by Graham Brown | mobileYouth – youth marketing mobile culture research http://ow.ly/gXo4
Thank you! Your info is so informative….i use it in some aspect of my work everyday! Will keep you posted on our progress!
[...] Top 10 Youth Marketing Myths by Graham Brown [mobileYouth] Straight to the point slide about the mistakes and misconceptions many marketers hold about Gen Y. Trying to define an age group by certain limited characteristics makes understanding youth easier, but reaching them impossible. [...]
[...] – PSFK pans Levi’s (for the skewed view of history in the brand’s recent frontier-themed campaign. Check out the debate the post stirred up in comments. Plus a preso outlining the top ten youth marketing myths from Graham Brown of MobileYouth) [...]
Yep! @grahamdbrown tells it like it is w/ the Top 10 Youth Marketing Myths: http://tinyurl.com/mjqo9d (RT @ArmoryMarketing)
Hi Graham,
I enjoyed the premise of your presentation and took away that many nuances are often lost as media outlets propagate these “mythical” positions. I do have a different take on your “Advertising is Content” slide. I think advertising is based on “informing” and that “interrupting” just happened to have evolved into an effective tactic. I think the reverse is true in the online space, “all content is advertising”, with varying value and relevance. Also interruptions, as personalized alerts, are likely to be valuable for a long time.
Thanks,
Robert Spears