I enjoyed the premise of your presentation and took away that many nuances are often lost as media outlets propagate these “mythical” positions. I do have a different take on your “Advertising is Content” slide. I think advertising is based on “informing” and that “interrupting” just happened to have evolved into an effective tactic. I think the reverse is true in the online space, “all content is advertising”, with varying value and relevance. Also interruptions, as personalized alerts, are likely to be valuable for a long time.

Thanks,
Robert Spears