Top 6 mobileYouth stories Thursday - mobile ads, tween SNS, consumer advocacy and brand loyalty
Top 5 mobileYouth stories on Thursday
Declining prices for mobile banner ads (Jul 30, 2008 17:07)
Not sure why but there were some articles today about the deal between Virgin Media and mobile adve..
Mobile Advertising Click Through Rate 10% from Nokia and Dolce&Gabbana (Jul 30, 2008 16:18)
Now this I believe. Nokia Interactive runs a mobile advertising campaign in Italy during a fashion w..
Beaconstreetgirls.com - Social Networking for Tweens (Jul 30, 2008 13:31)
What it does Beacon Street Girls, the book series aimed at ?tween? girls, has launched its accompan..
Yoof Insight - Presentation (Jul 30, 2008 09:22)
Great piece of primary research here from JellyTeensJellyteens On 16 24 And The Payg Marketplaceview..
Consumer Advocacy (Jul 30, 2008 08:51)
‘In psychology, there are three distinct ways to influence people??coercion, persuasion and contagi..
Brand Loyalty; possible? (Jul 30, 2008 06:09)
For a consumer to be loyal to a brand, the consumer must connect with it at an emotional level. If t..