Tweens are mobile internet savvy according to new research from Nielsen
Nielsen claim of the 8-12 year olds they surveyed in the US, 35% owned a mobile phone and 21% have used ringtones. A small group of teens are actively using the mobile internet.
While 41% of tween mobile Internet users say they do so while commuting or traveling (to school, for example), mobile content such as the Internet is also a social medium for this audience: 26% of tween mobile Internet users say they access the web while at a friend’s house and 17% say they do so at social events.
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