Marc Kornberger from Student Village has been helping brands build dialogue with students for 8 years in South Africa. He featured recently in our youth marketing radio episode on South Africa. I was interested in finding out how brands build dialogue with youth in South Africa through the university system and what the inherent challenges are both in trying to establish contact with youth as well as convincing agencies to move beyond traditional media buys.
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(A) the MP3 player at the foot of this post, or
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Student Marketing on Upstart Radio – Marc Kornberger Student Village South Africa http://tr.im/yLDk
“Cutting and pasting media campaigns on campus won’t always work…” http://tr.im/yLDk