This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
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Youth Culture in China – Radio Interview
Lisa Li Yi of ChinaYouthology and Kevin Lee of GenYChina.
Following on from our earlier interview with John Solomon from enoVate in China discussing grass roots and partnership marketing, we’re moving our focus this week to take a wider perspective on youth culture in the People’s Republic.
How can youth brands, often edgy and defiant by definition, assimilate their messages into the Chinese market without selling out? It’s a challenge facing both new entrants and incumbents as they attempt to balance the need to resonate with youth values and stay within the parameters of acceptability.
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