This week we’re focusing on Boost Mobile and its competitors. We like Boost here @ mobileYouth but it’s not all coming up roses. Before we launch into the radio, check out the caveat from Josh (no not that Josh, but Josh from What Youth Think) delivers an honest review on Boost – “it sucks!” he adds.

Boost-bashing out the way, let’s talk about why there’s a lot of brand love out there in the twittersphere. Here’s my radio spot from Upstart Radio on Boost. Josh (yes the other Josh) was away on a client gig, so here’s a 5 min overview of why we like Boost. Boost has negotiated the move from being purely a lifestyle brand to a lifestyle brand with a core value-offering ($50 unlimited plan anybody?). I this radio episode I look at Boost and how it builds trust with young customers.

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