Dan Pankraz, youth planning specialist @ DDB posted a piece on youth culture creation recently that caught my eye – so I thought it’d be a good idea to get him on to the radio show to talk about it. Seeing as we both are great believers in marketing with rather than to youth, you can expect a lot of insights in this radio episode.
I talked to Dan about what exactly brands need to do to engage youth today and how they can involve them as partners in production as opposed to a simple destination for marketing messages. Interesting insights – particularly with respect to brands Red Bull, Zoo York and V Australia.
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How to Listen
(A) Listen on Slideshare (experimental format)
(B) the MP3 player at the foot of the post, or
(C) Listen through Itunes
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Upstart Radio 4: @danprankraz – create culture or go home! #youthmarketing http://short.to/mf2v
[...] interviews youth marketers on certain topics. We had a chat last night on how youth brands go about ‘creating culture’. It was spawned from my post [...]
now on .@mobileyouth > Upstart Radio: @DanPankraz – create culture or go home http://bit.ly/createculture #youth #youthmarketing
now on .@mobileyouth > Upstart Radio: @DanPankraz – create culture or go home http://bit.ly/createculture #youth #youthmarketing