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Marlon Parker from Cape Peninsula University of Technology in Cape Town South Africa has been working on something remarkable. Getting youth involved in a social program is a challenge in itself. Getting at-risk youth living on the periphery of society, youth who have little access to internet or trust in traditional media – how’s that possible? Using a combination of mobile, MXIT and youth advocates (the 10% already sold on their message who need their support) enabled Marlon’s team to touch the communities traditional media approaches would be unable to. It’s similar in spirit to Bernard Hor’s work with Summer Sands profiled here this week in using youth advocates to reach youth themselves.
Here’s Marlon on Video
Marlon Parker talks to Nick Booth about Impact Direct in South Africa from Podnosh on Vimeo.
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How did @marlonparker use mobile, mxit and youth advocates to create a remarkable social program? http://is.gd/2PunZ
Upstart Radio 9: How do you engage youth in challenging social … http://bit.ly/jt57h
MXit is only half the story, the entire front end and user interface that enables all of this is based on Chisimba – http://avoir.uwc.ac.za