Pete Snyder provides a good comparative overview of the pros & cons of using social networks to target consumers
The early blogosphere reactions of “Who would friend a product?” are misguided, in that for better or worse, brands are inexorably woven into the fabric of conversation.
Here’s an overview of Snyder’s summary on where brands can initiate these conversations
Free Download: 100 Key Trends in Youth Mobile Culture
Sign up to the mobileYouth newsletter and you will also get the 4 Part PDF Free (Note: each section is full-color, high resolution, 9MB in size). Our trends newsletter delivers the latest insights straight to your email box. Written every week by our resident best-selling mobileYouth authors. Never miss a trend in youth mobile culture again. Unsubscribe any time.
