Categorized | News

Using social networks to market to youth

Posted on 10 December 2007 by Graham Brown

Pete Snyder provides a good comparative overview of the pros & cons of using social networks to target consumers

The early blogosphere reactions of “Who would friend a product?” are misguided, in that for better or worse, brands are inexorably woven into the fabric of conversation.

Here’s an overview of Snyder’s summary on where brands can initiate these conversations

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Graham Brown and Josh Dhaliwal founded mobileYouth in 2001 to give technology, brands and marketing professionals the tools to better understand young consumers, incorporate youth into their product development, build dialogue, develop trust and establish ethical marketing policies. We currently serve over 300 clients in 60 countries worldwide (names such as Nokia, Apple, Telenor, Vodafone, MTN, MTV, BBC and the UK government). mobileYouth (R) and "Mobile Youth" (R) are registered trademarks of W2F Limited.

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