What Youth Think: YU kept sending me SMS so I left them

by Ajeesh on July 21, 2010

Youth Mobile Insights from Kenya

From Youth Research Partner: Teenwise Media

Our Youth Research Partners have built their own trusted offline social networks over a number of years. Here’s just some of direct insights we’ve sourced from these networks. You won’t get this in a focus group.

For my top 10 tips for consumer insights, product and brand managers click here.

We asked youth what they thought about Operators. Here’s Eddie (aged 23) from Kenya:

“Yes, I’ve switched from Safaricom to Yu and then now am on Zain. Safaricom became just a bit too expensive for my liking and then Yu started becoming annoying with their constant smsing so I’m on Zain now.”

Trends

[stextbox id="custom" caption="Youth Mobile Trends Kenya" collapsed="false"][catlist id=1074 orderby=name asc numberposts=5 excerpt=yes][/stextbox]

[stextbox id="custom" caption="More on What Youth Think of Operators" collapsed="false"][catlist id=1088 orderby=name asc numberposts=5 excerpt=yes][/stextbox]

Free Download: 100 Key Trends in Youth Mobile Culture

Sign up to the mobileYouth newsletter and you will also get the 4 Part PDF Free (Note: each section is full-color, high resolution, 9MB in size). Our trends newsletter delivers the latest insights straight to your email box. Written every week by our resident best-selling mobileYouth authors. Never miss a trend in youth mobile culture again. Unsubscribe any time.
Subscribe to the newsletter by entering your email address and we'll start sending you the PDF in 4 parts: