mobileYouth®

Future youth marketing success will be the determined by the clarity of the market beachhead you target. No longer is mass market feasible, marketers need to identify tightly defined markets of passionate youth consumers who share the values of the brand and are, importantly, already sold on the product. The is where Social leaves Industrial marketing behind and here are just some of our latest findings on the web:

* Detroit Auto Show: Marketing to Gen Y is No Easy Task (Delicious)
* Gathering & Analyzing Artist & Fan Data (Hypebot)
* Top 10 Hispanic Advertisers: Toys, Electronics Fall Short (MarketingCharts)
* Industrial or Social – What type of youth marketer are you? (MobileYouth)
* Direct Mail Plays Central Role in Marketing to Hispanics (MarketingCharts)
* African-American Internet Use Climbs (eMarketer)
* Girlswalker.com brands vending for their demographic (CScout Japan)
* Dutch MVNO market grows 10% to over 3.5 mln users (Telecompaper)
* Nintendo Bringing Wii Music to Schools (Escapistmagazine)
* iPhone Current Demographics – Gender (Bret On Social Games)
* Ping Mobile and Impre Mobile team for Mobile Coupons for Hispanic community (GoMo News)
* The retail MVNO market will soar says Strand Consult (GoMo News)
* ‘Vogue’ Makes A Smart Play For College Students (Ypulse)
* The Girl Revolution: Empowering Girls Instead of Consuming Them (Shaping Youth)
* Music’s impact on video games (Influx Insights)
* 10 Asian-American Youth Sites to Know (Ypulse)
* Apple rolls out star-studded music tutorials (Springwise)
* Disney Focuses on Boys (WSJ)
* Girl Gamers And The ‘Pink Plague’ (Ypulse)
* Online community offers DIY fashion for tweens (Springwise)
* League lets amateurs join a rock band for 10 weeks (Springwise)
* Gaming Myths for Marketers (Slideshare)
* Author John King On Understanding Your Tribe (Hypebot)
* Go Beyond Your Products To Get Gen-Y (Gen Y)
* Study on cell phone usage among American college students (Priyanka’s Blog)
* DNA Energy Drinks Their Way Into Gen-Y (Gen Y)
* Give Girl Gamers Some Props, Yo! (Barking Robot)
* Amazon.Com, Barnes & Noble Top Hispanic Customer Experience Index  (Customer Experience Matter)
* 43 Ways to Engage Gen-Y and Youth Culture (Greg Rollett)
* GM’s Customer Experience Woes (Customer Experience Matter)
* PART 1: 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org (Slideshare)
* World of Warcraft Themed Restaurant Opens in Beijing (PSFK)
* Godin: Sell To Companies That Get What You Do (PSFK)
* My micro-community is better than your social network (The Social Networker)
* Student Aid – Refreshing Lotion and Cup Noodles (TRENDBIRD)
* Patagonia brand analysis (Slideshare)
* How Apple, Others Have Cultivated Religious Followings (Advertising Age)
* Red Bull presents: Tampa Am 2008 day 1 (Red Bull Skateboarding)
* Sports Fans Make Great Mobile Targets (eMarketer)
* Compulsive Gamers Socially Impaired, Not Addicts Says Top Addiction Clinic (Daily Tech)
* Car Makers Cut Hispanic Ad Spending 5.2% (Advertising Age)
* Red Bull Formula Drift Licensing Event at Long Beach (YouTube)
* Red Bull BC One: Part 1 (URB Magazine)
* Underground Hip-Hop in Shanghai – Part 1 (Asia Scout Network)
* Is social media responsible for the emo movement? (Vox)
* Women targeted in new Wii workouts (Tech Blog)
* Multicultural Marketing Hot, Success Not (eMarketer)
* Nike And Ashoka Help Young, Female Athletes Get Proactive (Ypulse)
* NFLshop.com Goes After Women (Brandweek)
* Red Bull Shoot to Thrill 2008 Trailer (Red Bull Skateboarding)
* Shaping Youth Interviews Girl Mogul Founder Andrea Stein (ShapingYouth)
* Linking Customers to Sell More Clothes (Advertising Age)
* FT.com Relaunching This Week: Pink Front Page, New Name Target ‘Obsessive’ Users (PaidContent)
* Starbucks + Teachers= Free Coffee! (Barking Robot)
* Scion Speak (threebillion)
* Great Brands & Youth Marketing: How does a large brand build relevance with Youth? (Technorati)
* RED BULL’S SKATE and CREATE (Red Bull Skateboarding)
* Red Bull Music Academy – Brilliant (Crackunit)
* Here i Am – Nike Women (Culture Buzz)
* Using Shoes to Sell Cars – Chevy Traverse Ad Exploits Compulsive Shoppers (VIDEO) (Trend hunter)
* HSBC favours richer First Direct customers (Tycoon)
* WOM Influence &…Ethnicity??? (Virginia Miracle)
* Newspapers Shed Unprofitable Readers (HuffingtonPost)

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